Marketing Tips for the Trades

Marketing Tips for the Trades

If you’re a solo tradesperson, or running a small family trades business, it’s difficult to find the time to consider a formal marketing strategy. Traditionally the trades have relied on local work coming in as the result of word of mouth recommendations, helped along...
Preparing for the Worst

Preparing for the Worst

When you are feeling positive and enthusiastic in the start-up phase of your business it’s not easy to think of “worst case scenarios” – but that is exactly what you should do, and make sure you have adequate business insurance to cover you should fate deal you a...
The Thief on the Inside

The Thief on the Inside

If you run a small business, chances are you don’t have much to lose, so you certainly don’t want your own employees robbing you blind!  How do you prevent your business from being attacked from within by employee fraud? According to Business Biscuit (the Wiltshire...
Get Growing!

Get Growing!

While there is a plethora of information and support around to help business start-ups, the trail goes a little cold once the business is up and running and the time comes to grow and expand. Developing your business is just as crucial as sustaining it. If business is...
Watch your Language!

Watch your Language!

Whatever has happened to plain English? In the office environment these days it seems everything is conveyed in “double-speak” – long, complicated words or phrases used where a simple one would do! In my experience it is managers and senior personnel who are most...
Why Mentors are a Must

Why Mentors are a Must

Who are these beings called “mentors” that we are often told we need in our lives if we are to become successful in business? Do you really need one, or is it just one of those start-up buzzwords bloggers like to bandy about? Of course you can choose to go it alone...
Great Entrepreneurs: Born or Made?

Great Entrepreneurs: Born or Made?

No matter what field of enterprise you’re in, as an independent operator you’ll need some good business sense to succeed. But what exactly does that mean? Is it something you’re born with, or can you learn it? To answer the first question, business sense is also...
Twitter for Small Business

Twitter for Small Business

I feel a bit silly now: back in the early 1990s I scoffed at the Internet when first introduced to it via a 28K dial-up modem, and declared it would never be a profitable medium. Likewise, until a few  years ago when I first started tweeting on behalf of a small...
Can you Count on the Crowd?

Can you Count on the Crowd?

Has the novelty worn off? One doesn’t hear much in the media about crowdfunding nowadays – good or bad. Is it still an option for business start-up funding, or has the gilt worn off the gingerbread? If you delve into the stats and facts surrounding the current state...
Keeping Customers ‘appy

Keeping Customers ‘appy

Loyal customers are valuable for any business – they buy more, recommend you to others and the cost of selling to them is low. It pays to encourage loyalty, and one way many small independent businesses do this is by means of loyalty schemes. Whether your business is...