Great Entrepreneurs: Born or Made?

Great Entrepreneurs: Born or Made?

No matter what field of enterprise you’re in, as an independent operator you’ll need some good business sense to succeed. But what exactly does that mean? Is it something you’re born with, or can you learn it? To answer the first question, business sense is also...
Twitter for Small Business

Twitter for Small Business

I feel a bit silly now: back in the early 1990s I scoffed at the Internet when first introduced to it via a 28K dial-up modem, and declared it would never be a profitable medium. Likewise, until a few  years ago when I first started tweeting on behalf of a small...
Can you Count on the Crowd?

Can you Count on the Crowd?

Has the novelty worn off? One doesn’t hear much in the media about crowdfunding nowadays – good or bad. Is it still an option for business start-up funding, or has the gilt worn off the gingerbread? If you delve into the stats and facts surrounding the current state...
Keeping Customers ‘appy

Keeping Customers ‘appy

Loyal customers are valuable for any business – they buy more, recommend you to others and the cost of selling to them is low. It pays to encourage loyalty, and one way many small independent businesses do this is by means of loyalty schemes. Whether your business is...
The Cost of High Staff Turnover

The Cost of High Staff Turnover

The old adage goes that “nobody is indispensable” – in other words, from an employer’s perspective, everyone is replaceable. If that’s the mindset you think will work to grow your small business, best think again! The idea that you can instantly and seamlessly replace...
Email – the Entrepreneur’s Friend

Email – the Entrepreneur’s Friend

We’re awash with social media, which presumably means that’s the medium which has overtaken email as the most important marketing tool for SMEs, right? Wrong! Countless studies have shown that email remains one of the most effective forms of online marketing – as long...
Testing the Market

Testing the Market

Once you have a nifty business idea, what do you do next? Step one is to test the market – it’s no good launching into a business plan before you know the answers to some crucial questions. How much demand is there for what you plan to offer; how many potential...
Sealing the Deal

Sealing the Deal

With the Brexit negotiations looming, many of us are wondering what deal will be struck between the UK and EU. As many professional mediators and negotiators would be quick to point out, this will depend largely on how the deal is done. In fact, the skills required...
The Digital Bandits

The Digital Bandits

Ransomware attacks are not new, but now and again a big one reminds us of the threat, like last week’s NHS hack which crippled the IT systems of trusts and hospitals across the UK. You don’t have to be the NHS or even the military to be held to ransom, though – in...
An Eye on the Prize

An Eye on the Prize

Everyone likes to have tangible evidence of success – a trophy, plaque and/or certificate are great rewards; coupled with an attractive prize it’s even better! So, if your business or enterprise is booming, why not enter for an award? The owners and managers of many...