by Lucille Parker | Jun 26, 2017 | Marketing Advice
We’re awash with social media, which presumably means that’s the medium which has overtaken email as the most important marketing tool for SMEs, right? Wrong! Countless studies have shown that email remains one of the most effective forms of online marketing – as long...
by admin | Jun 15, 2017 | Start-ups
Once you have a nifty business idea, what do you do next? Step one is to test the market – it’s no good launching into a business plan before you know the answers to some crucial questions. How much demand is there for what you plan to offer; how many potential...
by admin | Jun 8, 2017 | Small Business
With the Brexit negotiations looming, many of us are wondering what deal will be struck between the UK and EU. As many professional mediators and negotiators would be quick to point out, this will depend largely on how the deal is done. In fact, the skills required...
by admin | May 18, 2017 | Small Business
Ransomware attacks are not new, but now and again a big one reminds us of the threat, like last week’s NHS hack which crippled the IT systems of trusts and hospitals across the UK. You don’t have to be the NHS or even the military to be held to ransom, though – in...
by admin | May 4, 2017 | Small Business
Everyone likes to have tangible evidence of success – a trophy, plaque and/or certificate are great rewards; coupled with an attractive prize it’s even better! So, if your business or enterprise is booming, why not enter for an award? The owners and managers of many...
by admin | Apr 24, 2017 | Small Business
We’re not only living in the age of information; it’s also the age of communication! Being able to put your point across eloquently, whether it’s at a meeting, on the phone, on social media or in an email, is a vital skill to help you on the road to success in...
by admin | Apr 10, 2017 | Small Business
You’ve decided to open a little shop! What fun, right? Be your own boss, set your own rules, make loads of money and become a recognisable face among your town’s successful independent traders. At first glance being an independent shopkeeper is definitely a desirable...
by admin | Mar 23, 2017 | Dentons
“My mum calls her Dyson a Hoover,” remarked someone in the pub the other night, sparking off a round of laughter. It led me to thinking about the power of brand names, and how many of them have become “genericized” as part of our everyday vocabulary. There’s even a...
by admin | Mar 23, 2017 | Dentons Digital, Social Media
Facebook is now accepted as one of the most effective advertising platforms on the planet, particularly for small businesses and start-ups. If you’re not reaching out to potential customers on Facebook, you’re losing out big time! You already know that, right? The...
by admin | Mar 23, 2017 | Small Business
Formal periodic staff appraisals are obviously useful in a large organisation, but the managers of most small businesses employing only a few people usually don’t deem them necessary. “I have a café running two shifts of three waitrons, with my wife working in the...
