Do You Really Need a USP?

Do You Really Need a USP?

Since you started your small business no doubt every marketing lecture you’ve ever been party to will have urged you to “find your USP”. We’ve been taught to believe that identifying a Unique Selling Proposition – something that makes you stand out from your...
Company Car: Buy or Lease?

Company Car: Buy or Lease?

Every business needs a vehicle, whether it’s a van to transport your tools and equipment, motorcycle for deliveries or a saloon car to get you to meetings. The options for acquiring a business vehicle are to lease, buy one in your personal capacity and claim the...
At Your Service!

At Your Service!

Dentons is renowned among the business community of the south west for being the place to go for digital marketing expertise, website creation and hosting, and our stable of business directories. We’ve got a few other cards up our sleeve to support local businesses,...
Snow Day – No Pay?

Snow Day – No Pay?

As we recover our equilibrium after the disruption caused by last week’s snow storms many employees are complaining about losing out on pay or holiday time because they couldn’t make it in to work. Should “snow days” be treated as a case of “no work, no pay”? There is...
Too Busy to Take a Holiday Break?

Too Busy to Take a Holiday Break?

It’s that time of year again, when we dare to hope that the dreary winter will actually end, and summer will come, along with a holiday. If you’re a small business owner, though, you might not even entertain the idea of going away and relaxing, even for a few days....
Building a Brand

Building a Brand

Even the tiniest business needs a brand it can boast with to bring in the customers – something that a small business owner you may consider too challenging and too big an undertaking to pay attention to. Branding – and as we all know that means more than corporate...
Why Data Protection Matters for Small Business

Why Data Protection Matters for Small Business

Having done a little asking around, it seems that the coming into force of the GDPR (General Data Protection Regulation) in May is viewed by small business owners in one of these ways: “I don’t think it applies to me”; “I’m not sure what it means”; “I already look...
How to Delegate

How to Delegate

As the owner of your own business one of the hardest things to do is to let go a little, and delegate work to an employee. Your business is your baby, so it’s not only emotionally difficult but also a bit frightening to face giving up total control, even when you...