by Lucille Parker | Apr 24, 2018 | Marketing Advice, Small Business
Since you started your small business no doubt every marketing lecture you’ve ever been party to will have urged you to “find your USP”. We’ve been taught to believe that identifying a Unique Selling Proposition – something that makes you stand out from your...
by Lucille Parker | Apr 10, 2018 | Small Business, Start-ups
Every business needs a vehicle, whether it’s a van to transport your tools and equipment, motorcycle for deliveries or a saloon car to get you to meetings. The options for acquiring a business vehicle are to lease, buy one in your personal capacity and claim the...
by Lucille Parker | Mar 14, 2018 | Dentons
Dentons is renowned among the business community of the south west for being the place to go for digital marketing expertise, website creation and hosting, and our stable of business directories. We’ve got a few other cards up our sleeve to support local businesses,...
by Lucille Parker | Mar 7, 2018 | Small Business
As we recover our equilibrium after the disruption caused by last week’s snow storms many employees are complaining about losing out on pay or holiday time because they couldn’t make it in to work. Should “snow days” be treated as a case of “no work, no pay”? There is...
by Lucille Parker | Feb 26, 2018 | Business Development, Small Business
The Government has committed to achieving 3-million apprenticeships by 2020 and are incentivising business to help plug the skills gap in this way, but is it worth an SME taking on an apprentice? It seems many don’t believe so, because in the year since the...
by Lucille Parker | Feb 5, 2018 | Marketing Advice, Social Media
Around 250 million emojis are posted online each month. There’s no doubt they are popular, particularly on social media, but are they appropriate for use in business digital communications? Do you post smiley faces or hand gestures on your company’s Tweets? Perhaps...
by Lucille Parker | Jan 19, 2018 | Small Business
It’s that time of year again, when we dare to hope that the dreary winter will actually end, and summer will come, along with a holiday. If you’re a small business owner, though, you might not even entertain the idea of going away and relaxing, even for a few days....
by Lucille Parker | Jan 11, 2018 | Business Development, Marketing Advice
Even the tiniest business needs a brand it can boast with to bring in the customers – something that a small business owner you may consider too challenging and too big an undertaking to pay attention to. Branding – and as we all know that means more than corporate...
by Lucille Parker | Jan 4, 2018 | Small Business
Having done a little asking around, it seems that the coming into force of the GDPR (General Data Protection Regulation) in May is viewed by small business owners in one of these ways: “I don’t think it applies to me”; “I’m not sure what it means”; “I already look...
by Lucille Parker | Dec 19, 2017 | Business Development, Small Business
As the owner of your own business one of the hardest things to do is to let go a little, and delegate work to an employee. Your business is your baby, so it’s not only emotionally difficult but also a bit frightening to face giving up total control, even when you...
