Email – the Entrepreneur’s Friend

Email – the Entrepreneur’s Friend

We’re awash with social media, which presumably means that’s the medium which has overtaken email as the most important marketing tool for SMEs, right? Wrong! Countless studies have shown that email remains one of the most effective forms of online marketing – as long...
Testing the Market

Testing the Market

Once you have a nifty business idea, what do you do next? Step one is to test the market – it’s no good launching into a business plan before you know the answers to some crucial questions. How much demand is there for what you plan to offer; how many potential...
Sealing the Deal

Sealing the Deal

With the Brexit negotiations looming, many of us are wondering what deal will be struck between the UK and EU. As many professional mediators and negotiators would be quick to point out, this will depend largely on how the deal is done. In fact, the skills required...
The Digital Bandits

The Digital Bandits

Ransomware attacks are not new, but now and again a big one reminds us of the threat, like last week’s NHS hack which crippled the IT systems of trusts and hospitals across the UK. You don’t have to be the NHS or even the military to be held to ransom, though – in...
An Eye on the Prize

An Eye on the Prize

Everyone likes to have tangible evidence of success – a trophy, plaque and/or certificate are great rewards; coupled with an attractive prize it’s even better! So, if your business or enterprise is booming, why not enter for an award? The owners and managers of many...
Talking about Communication ….

Talking about Communication ….

We’re not only living in the age of information; it’s also the age of communication! Being able to put your point across eloquently, whether it’s at a meeting, on the phone, on social media or in an email, is a vital skill to help you on the road to success in...
Setting up Shop

Setting up Shop

You’ve decided to open a little shop! What fun, right? Be your own boss, set your own rules, make loads of money and become a recognisable face among your town’s successful independent traders. At first glance being an independent shopkeeper is definitely a desirable...
We’d Love to Become a Proprietary Eponym!

We’d Love to Become a Proprietary Eponym!

“My mum calls her Dyson a Hoover,” remarked someone in the pub the other night, sparking off a round of laughter. It led me to thinking about the power of brand names, and how many of them have become “genericized” as part of our everyday vocabulary. There’s even a...
Getting your Facebook Ads on Target

Getting your Facebook Ads on Target

Facebook is now accepted as one of the most effective advertising platforms on the planet, particularly for small businesses and start-ups. If you’re not reaching out to potential customers on Facebook, you’re losing out big time! You already know that, right? The...
Meaningful Appraisals

Meaningful Appraisals

Formal periodic staff appraisals are obviously useful in a large organisation, but the managers of most small businesses employing only a few people usually don’t deem them necessary. “I have a café running two shifts of three waitrons, with my wife working in the...