We’d Love to Become a Proprietary Eponym!
“My mum calls her Dyson a Hoover,” remarked someone in the pub the other night, sparking off a round of laughter. It led me to thinking about the power of brand names, and how many of them have become “genericized” as part of our everyday vocabulary. There’s even a term for it – a brand […]
Getting your Facebook Ads on Target
Facebook is now accepted as one of the most effective advertising platforms on the planet, particularly for small businesses and start-ups. If you’re not reaching out to potential customers on Facebook, you’re losing out big time! You already know that, right? The question then is not whether you should be advertising on Facebook, but how […]
Meaningful Appraisals
Formal periodic staff appraisals are obviously useful in a large organisation, but the managers of most small businesses employing only a few people usually don’t deem them necessary.