What’s in a Name?

Dentons is short and memorable, and can’t easily be misspelled, so all round it’s a family name that translated well into a company/brand label. Some, though, would do well to think twice before conferring their surnames on their businesses. Take for instance the unfortunate sign I once spotted hanging over the local undertakers in a […]

Help for those Confused about Content

I’ve blogged before about how important it is for small businesses to use social media for marketing. Seems most entrepreneurs are aware of this, but what I’m hearing lately is that though it’s easy to set up a profile on Facebook, Twitter or Google +, for example, it’s not so easy to know what to […]

Taking on the World

Many small business owners never consider the export market. It’s often considered something only large enterprises can afford – and have the capacity – to get involved in. Going international, though, could bring benefits way beyond just an increase in sales and profits.

Casting the Net

The concept of “networking” to extend your influence is as old as time. There’re even a few Biblical examples: remember Jesus urging his Disciples to “become fishers of men”? The fact that there are now around 2.18 billion Christians (a third of the estimated global population) in the world, shows how successful they were.

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