Twitter for Small Business

I feel a bit silly now: back in the early 1990s I scoffed at the Internet when first introduced to it via a 28K dial-up modem, and declared it would never be a profitable medium. Likewise, until a few  years ago when I first started tweeting on behalf of a small business in the hope […]

Social Media Manifesto

Party politicians set out to win votes and popularity with carefully considered manifestos and an attractive persona; social media managers need to do much the same to pull in and retain “likes”, fans and followers for their business pages.