Twitter for Small Business

Twitter for Small Business

I feel a bit silly now: back in the early 1990s I scoffed at the Internet when first introduced to it via a 28K dial-up modem, and declared it would never be a profitable medium. Likewise, until a few  years ago when I first started tweeting on behalf of a small...
Getting your Facebook Ads on Target

Getting your Facebook Ads on Target

Facebook is now accepted as one of the most effective advertising platforms on the planet, particularly for small businesses and start-ups. If you’re not reaching out to potential customers on Facebook, you’re losing out big time! You already know that, right? The...

Social Media Manifesto

Party politicians set out to win votes and popularity with carefully considered manifestos and an attractive persona; social media managers need to do much the same to pull in and retain “likes”, fans and followers for their business pages. We’d like to share Dentons’...

Help for those Confused about Content

I’ve blogged before about how important it is for small businesses to use social media for marketing. Seems most entrepreneurs are aware of this, but what I’m hearing lately is that though it’s easy to set up a profile on Facebook, Twitter or Google +, for example,...