Tag Archives: strategy

The Do-Good Factor

 Running a small business doesn’t leave you much time or money to spare for philanthropy. Investing in your local community, and facilitating opportunities for your staff to do likewise, can however be a judicious move. Ask any marketing consultant: getting … Continue reading

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Making a #hash of Social Media

There can’t be many people around nowadays – social media users or not – who are unaware of what this sign means: # Yes … it’s a hashtag. The term is now an entrenched part of our vocabulary (defined in … Continue reading

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Team Orders

With Team GB gathering in the gold at the Rio Olympics, perhaps its time to look at how to inject some team spirit into your business. Team work is crucial to the success of most businesses. From the CEO down … Continue reading

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Give yourself a Shout Out!

You’re not going to succeed as a sole trader or small business owner if you’re a shrinking violet! To pull in the customers you’ve got to be noticed – come out of your shell and get people talking about you. … Continue reading

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Dentons’ Manifesto

Party politicians set out to win votes and popularity with carefully considered manifestos and an attractive persona; social media managers need to do much the same to pull in and retain “likes”, fans and followers for their business pages. We’d … Continue reading

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Marketing as easy as 1-2-3

By Patrick Vernon. It’s a given that no business – even a small one – can survive in today’s competitive market without paying some some attention to marketing. When you are planning a marketing strategy it’s easy to become daunted … Continue reading

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The Office Go-Round

Here at Dentons we’ve been shifting things about a bit, and discovered there are many psychological advantages to moving the furniture.

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Casting your Net

The concept of “networking” to extend your influence is as old as time. There’re even a few Biblical examples: remember Jesus urging His Disciples to “become fishers of men”? The fact that there are now around 2.18 billion Christians (a … Continue reading

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A True Likeness

Here at Dentons we’ve embraced social media in a big way – not only for our own purposes but our expert digital team also handle social media accounts for clients (click here for details). My understanding of the success of … Continue reading

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What’s in a Name?

Dentons is short and memorable, and can’t easily be misspelt, so all round my family name has translated well into a company/brand label. Some, though, would do well to think twice before conferring their surnames on their businesses. Take for … Continue reading

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