Tag Archives: public relations

The Do-Good Factor

 Running a small business doesn’t leave you much time or money to spare for philanthropy. Investing in your local community, and facilitating opportunities for your staff to do likewise, can however be a judicious move. Ask any marketing consultant: getting … Continue reading

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Give yourself a Shout Out!

You’re not going to succeed as a sole trader or small business owner if you’re a shrinking violet! To pull in the customers you’ve got to be noticed – come out of your shell and get people talking about you. … Continue reading

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The Power of PR

One of the biggest budget busters for small businesses – particularly those who don’t necessarily sport a shop front that can attract passing trade – is the cost of advertising. Of course all businesses can benefit from a free listing … Continue reading

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