Tag Archives: marketing

The Do-Good Factor

 Running a small business doesn’t leave you much time or money to spare for philanthropy. Investing in your local community, and facilitating opportunities for your staff to do likewise, can however be a judicious move. Ask any marketing consultant: getting … Continue reading

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Get your Facebook Ads on Target

Facebook is now accepted as one of the most effective advertising platforms on the planet, particularly for small businesses and start-ups. If you’re not reaching out to potential customers on Facebook, you’re losing out big time! You already know that, … Continue reading

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Making a #hash of Social Media

There can’t be many people around nowadays – social media users or not – who are unaware of what this sign means: # Yes … it’s a hashtag. The term is now an entrenched part of our vocabulary (defined in … Continue reading

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The Business of Blogging

Nearly every business, large or small, has a blog attached to its website. If you’re not blogging for your business (or perhaps you started with a blog post or two and then became too busy and/or lost interest!) – why … Continue reading

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Perfect Posts and Terrific Tweets

What to Tweet and what not to Tweet? That’s the big question facing anyone who manages social media accounts for a business concern, whether it is their own or someone else’s.

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Dentons’ Manifesto

Party politicians set out to win votes and popularity with carefully considered manifestos and an attractive persona; social media managers need to do much the same to pull in and retain “likes”, fans and followers for their business pages. We’d … Continue reading

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Timely Advice

As a successful small business owner you realize the importance of using social media as a marketing tool – but how do you find the time to fit in all that tweeting, posting and blogging that a worthwhile campaign requires? … Continue reading

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Casting your Net

The concept of “networking” to extend your influence is as old as time. There’re even a few Biblical examples: remember Jesus urging His Disciples to “become fishers of men”? The fact that there are now around 2.18 billion Christians (a … Continue reading

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Open for Opportunity

It’s Open Day at Dentons today, and we’re enjoying hosting existing and prospective clients. We held our first Open Day a few years ago and found it so successful that we’ve made it an annual event. We’ve discovered that open … Continue reading

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Making your Mark

You may run a small business, but do you think of your product or service as a brand? More importantly, SHOULD you think of it as a brand, or is that a term that applies only to the likes of … Continue reading

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