Tag Archives: marketing

Present the Perfect Pitch

One of the most difficult and stressful tasks for many of those in business is having to pitch or present their product or service to an audience. There’s no escaping this duty. There comes a point in the life of … Continue reading

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Give out Some Good Vibes!

Many businesses are wary of social media advertising, afraid that their ads will annoy, sending out bad vibes, alienating rather than acquiring customers. Even though digital ad spend is rocketing in the UK, many still ask the question: Is digital advertising … Continue reading

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The Do-Good Factor

 Running a small business doesn’t leave you much time or money to spare for philanthropy. Investing in your local community, and facilitating opportunities for your staff to do likewise, can however be a judicious move. Ask any marketing consultant: getting … Continue reading

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Get your Facebook Ads on Target

Facebook is now accepted as one of the most effective advertising platforms on the planet, particularly for small businesses and start-ups. If you’re not reaching out to potential customers on Facebook, you’re losing out big time! You already know that, … Continue reading

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Making a #hash of Social Media

There can’t be many people around nowadays – social media users or not – who are unaware of what this sign means: # Yes … it’s a hashtag. The term is now an entrenched part of our vocabulary (defined in … Continue reading

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The Business of Blogging

Nearly every business, large or small, has a blog attached to its website. If you’re not blogging for your business (or perhaps you started with a blog post or two and then became too busy and/or lost interest!) – why … Continue reading

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Perfect Posts and Terrific Tweets

What to Tweet and what not to Tweet? That’s the big question facing anyone who manages social media accounts for a business concern, whether it is their own or someone else’s.

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Dentons’ Manifesto

Party politicians set out to win votes and popularity with carefully considered manifestos and an attractive persona; social media managers need to do much the same to pull in and retain “likes”, fans and followers for their business pages. We’d … Continue reading

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Timely Advice

As a successful small business owner you realize the importance of using social media as a marketing tool – but how do you find the time to fit in all that tweeting, posting and blogging that a worthwhile campaign requires? … Continue reading

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Casting your Net

The concept of “networking” to extend your influence is as old as time. There’re even a few Biblical examples: remember Jesus urging His Disciples to “become fishers of men”? The fact that there are now around 2.18 billion Christians (a … Continue reading

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